Martin's Lane in Longton where he specialized in silver luster. About five years later he opened the Sunderland Pottery at Daisy Bank, Longton where he specialized in majolica, Parian and silver luster.
The company's product was well respected and received good sales during its time. After 1885, the thrust of the company changed and it went from producing high quality original ware to cheaper, poorly potted imitative patterns.
The quality of the work suffered for the sake of output and workmanship varied significantly. The company continued production of this cheaper majolica until 1906 when Joseph Holdcroft died. The pottery was then taken over by his son, Thomas who changed the name to Holdcroft Ltd. And added the production of enameled brick.
The company continued in operation until around 1930. It's this long and varied quality production of majolica that is responsible for the tainted reputation of the Holdcroft name today. Whereas their finest majolica is among the best produced, the Holdcroft name on a piece is no guarantee of quality as it is the case of the big three potteries. Many of their other original designs were produced in prodigious quantities though few were copied by contemporary studios. Recognizing Holdcroft majolica is not always easy since they didn't always mark their wares. When they did mark it the company marked its wares in one of two ways, either with the initials JH in a circle or the name J.Holdcroft in capital letters in a straight line. A way of recognizing unmarked ware is by the underside glaze. Most commonly the underside of Holdcroft pieces will be glazed a recognizable dull green glaze.
Some pieces, particularly plates, can be glazed in a mottled gray, blue and brown combination. Less commonly the undersides were glazed in a solid brown or green and brown mottle. Another way of recognizing Holdcroft is by the quality of the glazes themselves.Their turquoise glaze is a slightly duller color than that of the turquoise of other companies; their green is a slightly dull gray/green. They tend to favor what appears to contemporary eyes to be strange color combinations like turquoise, chartreuse and brown as well as turquoise and brown and cobalt and brown. Their modeling is also not among the finest. Human faces look a little bit odd and animals are usually highly stylized. In general their design sense is rather clumsy from a modern perspective but most of it had decent, and sometimes exceptional, craftsmanship close to that of the "big three".
The company made some wonderful things. Fair condition, wear commensurate with age, crazing, past repair to spout. 6.5" x 5.5" x 7 (Width x Depth x Height). The sooner you pay, the sooner you get your item. Please let us know if you have any additional questions. We are sorry for the inconvenience. We do are very best to package and secure all our items so they make safe trips to their new homes. We strive to get your items delivered in the most safe and cost effective manner. Add a map to your own listings.